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Why GEO Is Replacing SEO and How to Make Your Brand AI-Discoverable

Traditional SEO optimizes for search engines. GEO optimizes for generative AI. This webinar breaks down how AI-driven searches work and shows you how to structure content — from press releases to LinkedIn posts — so it becomes AI-ready.

Where

Online

When

Tuesday 17th February 2026,
12:00PM - 1:00PM

Agenda

Led by Michelle Ponto, an Emmy-nominated journalist and founder of Blue Gecko Communications. She has worked with The New York Times, CBS News, ABC News, Thomson Reuters, and E.W. Scripps, before spending the last 12 years helping companies shape executive, sustainability, and transformation narratives across the GCC, Europe, and North America.

Purpose

Event Led By

Michelle Ponto

Founder of Blue Gecko Communications

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